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JEFF LOWE195 25th Street, Suite 301, Ogden, Utah 84401801-392-9181 e-mail: jeff@ogdenclimbingparks.com EXECUTIVE DIRECTOR, Ogden Climbing Parks & Ogden’s Ice Tower
Strategic Planning – Multi-Site Event Management – Strategic Alliances Sponsor Procurement & Nurturing – PR & Media Relations
Finance & Budgeting – Broadcast Negotiations & Production
Owner and manager with twenty years experience in designing, organizing, financing and operating sporting events and ancillary programs. Identify strategic sponsor/donor partnerships. Capitalize on PR opportunities to drive public interest, revenues, and growth. Strong general and P&L management. Excellent relationships in Outdoor Industry. World-Class sports background. Strengths: Leadership – Brought World Cup climbing to America in 1988. Hosted World Cups 1989 and 1990. Operated national-level Sport Climbing Championships 1988 through 1990. Owned, designed and produced the Ouray Ice Festival from 1995 through 2002. Festival generated $1,000,000 for the town, and $65,000 profit from operations, when it was sold to the town in 2002. Majority of all events nationally/internationally televised. Director of the Ice Climbing event at the first annual ESPN Winter X Games, 1997. In 2007 and the first part of 2008 conceptualized, promoted and operated successful events for Ogden Climbing Parks. In the spring of 2007 hosted the first annual ClimbFest – Ogden, a celebration of mountain adventure art, literature and environment. A second successful edition was hosted in April 2008. In September 2007, OCP hosted a mini version of Utah’s High Adventure Mountain Film Festival in downtown Ogden. As of June 2008, the second edition, which will be four full days of film, parties and award ceremonies, will take place in the heart of Ogden. Both festivals will be annual events and are designed to bracket the seasons and keep Ogden at the top of climber’s minds. Team Building – Recruited management teams noted for integrity and competency, and attracted world’s best climbers, as well as enthusiastic volunteer workers, to events. Entrepreneur/Innovator – Life-long history of award-winning equipment design. One of the brothers who founded Lowe Alpine Systems in early 1970’s. Lowe Alpine had $15,000,000 in international sales when it was sold in 1988. Designed the rock climbing façade at the Cliff Lodge in Snowbird, Utah which became the site of the first World Cup climbing competitions in the U.S. Later designed refrigerated ice tower for ESPN Winter X Games. The tower is now in Ogden, Utah, scheduled to become a community asset when it is erected on the northeast corner of Kiesel Avenue and 25th Street. Negotiator – Negotiated approximately $2,000,000 of event sponsor support, and about 100 hours total network and cable programming of above events. Public and Media Relations – Well known mountain climber. Motivational speaker, author of three books and numerous magazine articles. Sought by media for outdoor sports and environmental viewpoint. Able to command media attention for events.
PROFESSIONAL EXPERIENCE
One of the Lowe brothers who founded Lowe Alpine Systems in the basement of the family home in Ogden, Utah, in the late 1960’s. During the 20-plus years that the brothers owned it, the company developed a worldwide reputation as one of the top brands in the outdoor market. In the 1970’s, Jeff Lowe was primarily involved in serious climbing, acting as the company’s leading technical consultant. In the early 1980’s assumed the role of athlete liaison and PR Director. Chief Executive Officer and President, Latok Mountain Gear
Spun off the Lowe Alpine hardware division in 1984, forming a sister company, Latok Mountain Gear. Between 1984 and 1988, increased hardware sales from $300,000 to $600,000. With the addition of a line of technical clothing, Latok sales in 1988 totaled $1,500,000. At this time Lowe Alpine acquired the Latok product line, prior Lowe Alpine, itself, to being sold. The Latok clothing line became the basis for the Lowe Alpine clothing line, accounting for about 50% of the company’s sales, which amounted to more than $60,000,000 internationally in 1998, under the new, British, owners. Owner/Director, SCC, Inc Sport Climbing Championships, Inc. Brought World Cup sport climbing to the US at Snowbird, Utah in 1988. For three years in a row (’88-’90) operated a series of nationally sanctioned events, capped with World Cups at Snowbird and in Berkeley, CA. All World Cups were subjects of hour-long television network broadcasts (CBS/NBC), as well as major articles in national publications such as Sports Illustrated and Outside magazine. Freelance ConsultantFrom 1988 to 1996, consulted on product design and promotions to the following companies: Marmot, Lafuma, La Sportiva, Trango, VauDe, Salomon, REI, Nike and others Video ProducerIn 1995 produced the first of an on-going series of climbing instructional videos. These videos have been well received by the climbing public. Latest production, Clean Walls, big wall climbing techniques, DVD, 2004. Owner/DirectorArctic Wolf Ouray Ice Festival, 1995 to 2002. First festival had 13 sponsors and about 250 climber attendees from US, Canada and abroad. In 2002 had grown to 50 sponsors and several thousand participants and spectators. Subject of annual OLN broadcast. Excess profits contributed the bulk of the Ouray Ice Park’s annual operating budget. Sold to Ouray Ice Park, Inc in 2002. The festival continues to be one of the world’s most popular climber gatherings. ESPN Ice Climbing Event Director and Tower Designer1997 ESPN Winter X Games, Big Bear Lake, CA. Designed world’s first refrigerated ice tower. Designed and directed event and brought world’s best climbers to Big Bear. Author-The Ice Experience, Contemporary books, Chicago, 1979-The Climber’s Handbook, with Rouse, Fawcett and Nunn, Unwin/Hyman, London, and Sierra Club Books 1986-Ice World, The Mountaineers Books, Seattle, 1996 (Included in Outside Magazine’s canon of the top 100 outdoor books of all time)-Magazine articles: Sports Illustrated, Outside, Backpacker, People, Climbing, Rock and Ice, Ascent, Alpinist and many others, domestic and foreign. Public Speaking and Slide ShowsOver the years has been invited to speak to several hundred groups of outdoor enthusiasts, a number of business groups, at film and book festivals etc in the US and abroad. In the last year has spoken to capacity crowds of 200-700 people at film festivals and events in Poprad, Slovakia, Vancouver, Canada, Whistler, Canada and in Ogden, Utah. Awards and Recognition-Underhill award, American Alpine Club’s top recognition for outstanding contribution to climbing, 1986.-Backpacker magazine design award for Ratcheting Aluminum Tube Screw, 1988.-One of top ten American climbers of the 20th century, Climbing magazine.-One of ten most influential American climbers of all time, Rock and Ice magazine.-One of the 100 greatest climbers of the 20th Century (one of four Americans), Vertical magazine (French)-Subject of numerous television documentaries and profiles – ABC, NBC, ESPN, OLN & BBC & European. Other-Competed in national and international ski racing circuit including one World Cup event in late 1960’s. -Over 1000 first ascents around the world-Outward Bound Instructor 1971 to 1973-Founder/owner International Alpine School, Eldorado Springs, CO, 1976 to 1979 |
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